Jacob Lawson

General Sales Manager

Articles•by Jacob Lawson•April 13, 2009

Educating SF Customers to Ensure Future Business

Jacob Lawson - How many times have you bent over backwards to put a special finance deal together? How many times have you been able to get the same deal done when those customers come back ready to trade in their vehicle? I think you will find the answers to those questions to be at completely different ends of the spectrum ...

Articles•by Jacob Lawson•March 26, 2009

Training Your Staff - Upfront Pricing System to Increase Profits

Jacob Lawson - Seventeen percent of consumers thought a dealership should make over $2,500, while 18 percent thought up to $2,500. Another 21 percent were willing to let go of $2,000 ...