John Carroll
Contributing Author
ADT Magazine
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John Carroll - Dealers can build some branding equity into every call to action. For Mudd, that’s a jingle or tag phrase with consistent graphics. “That’s your brand, which you use with a buy-now message. You have to sell cars or you don’t have a brand.
Read More →John Carroll - To make sure you’re completely protected, said Chumney, make sure you have the right legal disclaimers on every piece. Mistakes happen, but because it’s a flub instead of a scam, neither the dealer nor the agency has to pay off...
Read More →John Carroll - “The key is to get the customer to come back for the first maintenance stop and get [the customer] in and out in an hour,” said Arden, who’s father put him to work at Downs Ford in Toms River, N.J., 30 years ago.
Read More →John Carroll - To get a better understanding of what dealers should be doing in the service lane, Auto Dealer Monthly asked Reed and several other top consultants in the business to list their top recommendations to dealers...
Read More →John Carroll - About that time, he picked up a copy of Hispanic Business magazine and read about one of the dealers who had completed the minority dealer development program run by Chrysler.
Read More →John Carroll - Running a dispersed group of dealerships in several states offers some strategic economics in management oversight and technology.
Read More →John Carroll - In February, eBay Motors announced that it’s taking their online auto auction to the next level, with plans to roll out a new service called the Local Market that will let dealers post all of their used vehicles online for a...
Read More →John Carroll - Instant name recognition, vendor and lender relationships built on group rates, and some essential support services are among the leading reasons why a relatively small group of dealers around the country like Groves has opted to ...
Read More →John Carroll - “We don’t market price or payments,” said Rubenstein. “We strictly market credit from the D-minus customer to the B customer, from the deep sub prime to the non prime...
Read More →John Carroll - “These are business people who happen to be in the auto industry, not car guys. They wanted to cut back on the expenses for the traditional ways to bring in traffic.”
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