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John Zieglar

Consultant

Articlesby John ZieglarJune 23, 2007

SEM & Microsites Generate Online Sales: Courtesy Chevrolet Capitalizes Opportunity

John Zieglar - Based on statistics of online searches by car buying shoppers, Courtesy Chevrolet decided to allocate the majority of its SEM budget to using online Google “Sponsored Link” ads to drive car buyers to its sites...

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Articlesby John ZieglarMay 10, 2007

A Box With No Boundaries Automation & CRM Outsourcing

John Zeiglar - By definition, automation is the technique of making a system or process operate with minimal human labor. In other words, it simplifies a system or process, which is a good thing...

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Articlesby John ZieglarApril 13, 2007

Used Car Dealer Invests In Technology Frank Myers AutoMaxx

John Zieglar - Frank Myers Auto Maxx is well known in the Triad region of North Carolina for their zany TV personalities like “Uncle Frank,” “Mr. Poot,” “Ching A. Ling,” and “Frankie Cutlass.”...

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Articlesby John ZieglarMarch 23, 2007

Revolutionizing e-satisfaction

John Zieglar - “Our Customer Relation Management tool BuzzTrak has been an awesome addition to our digital marketing system,” said Powell. Using BuzzTrak allows the dealership to e-mail media-enriched Web ads...

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Articlesby John ZieglarDecember 6, 2006

A Measure For Success: Is Your Dealership In The Car Business Or The Customer Business?

John Zieglar - Getting visitors to your site is one thing, but developing trust-based, long-term relationships with customers requires more than just a great Web site...

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Articlesby John ZieglarNovember 15, 2006

Fine Tuning Your Engine: Building An Effective Search Engine Marketing Stratagy

John Zieglar - An effective, well-tuned online strategy will dramatically increase traffic to your dealership and overhaul sales...

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Articlesby John ZieglarOctober 13, 2006

Does Your Engine Need An Overhaul? Choosing Your Qualified Mechanic

John Zieglar - The single most important factor when choosing and developing a strategy is selecting a partner that possesses solid automotive credentials...

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Articlesby John ZieglarSeptember 29, 2006

RickCase.com Uses e-Commerce To Double Sales

John Zieglar - Their site, along with very good SEO, now enables them to increase leads and sales...

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Articlesby John ZieglarSeptember 7, 2006

Spotlight on the Sheehy Auto Stores: The Marketing Strategy

John Zieglar - Not many dealers are able to increase their leads by more than 200 percent in just two months and even fewer are able...

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Articlesby John ZieglarSeptember 5, 2006

FordDirect Names Ted Britt Ford as 2005 Internet Dealer of the Year

John Zieglar - "The entire management staff is strong supporters of the Internet and Internet department. You have to, to be successful...”

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