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Kris Wright

President

Articlesby Kris WrightAugust 1, 2008

Don't Cut Your SF Manager Loose

Kris Wright - Don’t Panic. The market is tougher than I have ever seen it. The old days are back—big fees, low advances, short terms and high interest rates. Thanks mortgage market for causing this overcorrection.

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Articlesby Kris WrightJune 1, 2008

SF Plans Can Be Tricky Business

Kris Wright - Pay plans should evoke teamwork. Many stores I visit have pay plans where everyone gets paid from sales gross regardless of where it is derived from.

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Articlesby Kris WrightJanuary 1, 2008

Advertising: Spending Those Dollars Weekly

Kris Wright - Dealers often spend advertising dollars without tracking the “true” productivity of each medium. Since the market is more competitive than ever, we have to compete to have the most effective advertising mediums as well.

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