Philip Barras

Vice President of Dealer Services

Articles•by Philip Barras•June 1, 2013

CRM Goes Beyond Technology

It takes more than technical know-how to maximize your CRM tool. The experts agree that process, accountability and personal leadership are the keys to success.

Articles•by Philip Barras•February 1, 2013

Use It, Or Lose It

Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.

Articles•by Philip Barras•December 7, 2012

Who is Responsible for Making Your CRM Perform

Philip Barras, VP of dealer services for Dominion Dealer Solutions, examines how accountability can help dealers get the most from their CRM product.

Articles•by Philip Barras•November 2, 2012

Applying a “Back to Basics” Philosophy to Your CRM

Expert Philip Barras of Dominion Dealer Solutions discusses how to ramp up sales through the use of your dealership's database. Phil lays out a list of the best CRM practices to energize your database, from using electronic logging systems to conducting a regularly-scheduled save-a-deal review.

Articles•by Philip Barras•September 28, 2012

Trendy is Nice, But Don’t Forget the Basics of CRM

New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.