Ronald J. Reahard
President of Reahard & Associates
ADT Magazine
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Build your F&I training program the same way you would build a house: on a solid foundation with expert craftsmanship and high-quality materials.
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Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
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Written guidelines and a code of conduct will help prevent payment packing from baring its teeth.
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Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.
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Adding cameras to your F&I process can boost production and compliance — and put you ahead of the YouTube curve.
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Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
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The auto industry and the finance companies that fuel it have yet to mount a proper response to the CFPB's threats and actions.
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Dealers who insist on higher production must be sure they aren't pressuring their F&I professionals into cutting corners.
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