auto dealer in black and red logo
MenuMENU
SearchSEARCH
Photo of Ronald J. Reahard

Ronald J. Reahard

President of Reahard & Associates

Articles•by Ronald J. Reahard•September 26, 2018

How to Crack the Credit Union Code

Use this four-step process to understand how credit union executives think, offer your customers a reliable and trusted financing source, and build a long-lasting and mutually beneficial partnership with a local business.

Read More →
Articles•by Ronald J. Reahard•November 8, 2017

What Are You Teaching?

Dealers can be good teachers or bad teachers, and their influence on employees extends well beyond the showroom walls.

Read More →
Articles•by Ronald J. Reahard•August 21, 2017

High PVR: Fake News or Great News

Dealers have become accustomed to dismissing claims of $1,500 per copy as ‘fake news,’ but that figure might not be as far out of reach as you think.

Read More →
Ad Loading...
Articles•by Ronald J. Reahard•June 13, 2017

Stop Grasping at Straws

Getting back to the basics of training and support is the only proven cure for manufacturer excess and slow sales and F&I production.

Read More →
Articles•by Ronald J. Reahard•April 7, 2017

Read the Instructions!

Success requires dealers to read the proverbial instruction manual for compliance, transparency, and customer service.

Read More →
Articles•Cover Story•by Ronald J. Reahard•February 8, 2017

Great Coaches Build Winning Teams

The CFP National Championship was more than a football game. It was a contest between ‘The Process’ and ‘All In,’ the personal leadership philosophies of head coaches Nick Saban and Dabo Swinney.

Read More →
Ad Loading...
Articles•by Ronald J. Reahard•November 21, 2016

Magic Beans and Giants

Top trainer offers a four-step process for improving F&I productivity and profitability in an era marked by a growing demand for transparency and real value.

Read More →
Articles•by Ronald J. Reahard•July 13, 2016

So Many Products, So Little Time

With finance reserve under attack, dealers must be increasingly selective when it comes to F&I products. Top trainer offers guidelines for choosing the products that offer the most value to your dealership and your customers.

Read More →
Articles•by Ronald J. Reahard•May 4, 2016

The Why of F&I

Justifying the existence of the F&I department requires dealers to take a hard look at the value it offers to customers and its effect on the sales process.

Read More →
Ad Loading...
Articles•by Ronald J. Reahard•March 21, 2016

Why I Love This Business

Top trainer explains why honest, hardworking dealers are rewarded with happiness, peace of mind and financial gain.

Read More →