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Will Parquette

Training Director

Articlesby Will ParquetteSeptember 28, 2007

Climb, Confess, Comply: What To Do When You Get Into Trouble With A Customer

Will Parquette - New or inexperienced salespeople may at some point “paint themselves into a corner” with a customer by making a mistake and not knowing how to correct it or where to go for help.

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Articlesby Will ParquetteJuly 13, 2007

Follow-Up Skills Everyone Needs

Will Parquette - Even if we have done a good job with the customer and covered all of the steps (selection, presentation, demo drive, etc.), averages dictate that about three of every four prospects will leave without buying ...

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Articlesby Will ParquetteMay 17, 2007

Welcome The Phone-Up To Your Dealership

Will Parquette - The vehicle shopper simply doesn’t have as much “tire-kicking” time as they used to so they go to the phones to save on legwork and save time. Your staff needs to be prepared and trained ...

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Articlesby Will ParquetteFebruary 2, 2007

The Follow-up Call: When the Customer Says They Bought

Will Parquette - Find out what their objections to your deal were, get with your manager and put together a full-court press to attempt to get the customer back in before they do take delivery ...

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Articlesby Will ParquetteNovember 30, 2006

Selling Never Stops! Increasing your Personal Market Share through Outside Prospecting.

Will Parquette - Many of your off-duty activities and personal relationships can provide business opportunities, if you’re prepared. Today’s competitive marketplace makes it very difficult ...

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