Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.
Read More →Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.
Read More →The technology provider has transformed its service drive equity tool into a full-service marketing platform. With its new connection to Experian's expiring lease data, OEM and dealer users will be able to identify and extend a firm offer of credit to all qualifying customers with expiring leases within a market or by ZIP code.
Read More →CarHub.com today released results of a consumer survey designed to help manufacturers and marketers select which models to advertise during the upcoming Super Bowl.
Read More →Held alongside Industry Summit for the second consecutive year, Compliance Summit will include one full day of compliance education for dealers, managers, and sales and F&I professionals. An onsite certification courtesy of Automotive Compliance Education (ACE) will be available to all attendees the following day.
Read More →automotiveMastermind, a predictive analytics and marketing automation technology company for automotive dealerships, today announced that Toyota dealerships across the country will now be able to partner with it.
Read More →Autobytel last week completed the sale of its specialty finance leads product to Internet Brands Inc. for $3.2 million in cash and $1.6 million in additional transition licensing income.
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Edmunds this week unveiled a revamped online experience and refreshed new logo. The company has also dropped the '.com' from its name and will now be known as simply “Edmunds,” according to a company announcement.
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The reach of new technology extends to your dealer management system, and you should demand a solution that exceeds your expectations.
Read More →This year saw a slew of companies enter the automotive space looking to push vehicle sales into the Digital Age. With the New Year’s bells within earshot, several of them offered their 2017 predictions in the areas of marketing and F&I.
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