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NewsOctober 10, 2017

Hyundai Aims to Modernize Customer Experience

Hyundai is looking to modernize the car-shopping experience with this week's launch of Shopper Assurance in Miami, Orlando, Fla., Dallas, and Houston. The program, which will be rolled out nationally in 2018, is designed to make purchasing a vehicle easier, faster, and worry-free, officials said.

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NewsOctober 10, 2017

Maserati Selects Affinitiv to Power Retention Program

Maserati North America has selected Affinitiv as its exclusive aftersales marketing provider for the OEM’s LUX owner retention program.

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NewsOctober 5, 2017

LotLinx Announces Canadian Expansion

LotLinx has launched an invitation-only campaign to take its proprietary TURN artificial intelligence platform north of the border.

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NewsOctober 4, 2017

AutoBuy Adds Locations, Auction Partnerships

New Florida locations open inside Adesa Auction in Sanford and Manheim in Orlando are expected to increase buy/sell volume by more than 40% and create a unique remarketing model.

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ArticlesOctober 4, 2017

Create the Best Reward System for Your Team

Rebuild your dealership's employee-recognition program by offering tangible, personally valuable rewards for a job well done.

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NewsOctober 4, 2017

CDK Global, CarGurus Partner on New Marketing Solutions

Through the collaboration, dealers using CDK websites will gain exposure for their inventory as well as high-quality leads from CarGurus.com. CDK will also leverage the online automotive marketplace’s anonymized, aggregated data in its suite of automotive digital marketing solutions.

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NewsOctober 4, 2017

Black Book’s Index Records Largest Single-Month Increase Since 2012

Fueling the increase was vehicle replacement activity related to Hurricane Harvey, which began last month. According to Black Book, compact cars, compact crossover SUVs, full-size cars, and mid-size cars each realized significant month-over-month increases within the index.

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NewsOctober 3, 2017

KBB: September’s Avg. New-Vehicle Price Up $144 From a Year Ago

New-car affordability continued to be a challenge for car buyers, with the average transaction price closing in on $35,000 in September.

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NewsOctober 3, 2017

Sending Out an SMS: Car Buyers Prefer Texting to Calls

PERQ’s latest Car Buyer Insights Report upends preconceived assumptions about customers, finding that the majority of website visitors are not in the ‘buy’ phase and phone calls are their least desired method of contact.

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NewsOctober 3, 2017

Matt Weinberg Joins Drive Motors as SVP

Former Showroom Logic CSO Matt Weinberg joins Drive Motors as the ecommerce firm’s senior vice president of consumer experience.

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