RockEd and DriveCentric have partnered help dealership teams better understand performance and train on specific gaps in sales operations.

Operational systems like DriveCentric's AI Engagement Platform are designed to help dealerships improve sales performance by creating more meaningful customer engagement across departments. Yet despite decades of technological innovation, average salesperson productivity has stayed flat at approximately 10 to 12 vehicles sold per month since the 1980s, according to data compiled by Cleveland consulting firm GM Automotive.

Combining operational intelligence with continuous coaching and micro-industry training through RockEd is designed to create a powerful opportunity, equipping dealership teams with both technology and skills needed to improve productivity, customer experience, compliance and long-term performance.

To address the gap, RockEd and DriveCentric, an artificial intelligence engagement platform for dealerships, have partnered to bring the insights together into a single experience.

Performance gaps can be tied directly to relevant training and certification pathways in RockEd, helping teams take more targeted action. That also provides managers with visibility into training progress in DriveCentric, allowing dealership teams to view performance and development alongside one another and create a clearer connection between sales activity and skill development.

The combined capabilities will be made available to mutual RockEd and DriveCentric customers later this summer, with early collaboration underway with select dealership groups.

“Dealerships have always had access to performance data, but improving that performance has often been a separate challenge,” said RockEd co-founder and CEO Matthias Stoever. “This partnership helps close the loop between performance and development, giving teams clearer direction on where to focus.”

The companies say their partnership reflects a shared commitment to support more effective performance management across dealership teams.

"Compliance and training in today's rapidly evolving compliance and regulatory environment are essential," said DriveCentric CEO Matt Leone.

"By combining DriveCentric's centralized customer and operational data with RockEd's industry-leading training and certification platform, dealerships can better equip their teams with the knowledge they need, from creating high-quality customer videos natively in DriveCentric to improving tire sales with DriveCentric’s upcoming Service Engagement Hub, to maintaining [Federal Trade Commission] compliance and OEM standards, to feeding DriveCentric’s newest Performance Agent."