November 2013

Cover Story

Locked Out: Dealers Shunning Businesses

Car dealers tend to stick together when it comes to opposing any new business that poses a threat to the industry’s core foundation. But an FTC investigation has auto retailers questioning what the limits are when it comes to standing their ground.

Article

Stik'in It to Fake Reviews

Stik.com Co-founder Jay Gierak

Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.

Article

Beware the Future

While it’s unwise to get stuck in a bygone era, ‘Da Man’ reminds us all that exciting predictions for the future don’t always pan out.

Article

Crack the (QR) Codes

Crack the (QR) Codes

Reports of the demise of QR codes have been greatly exaggerated. Inventory expert explains how this simple technology can transform your customers’ retail experience.

Article

Value Trumps Price

Value Trumps Price

Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.

Article

10 Steps to Special Finance

10 Steps to Special Finance

The special finance market is booming and the good times are expected to continue for at least the next 12 months. Special finance guru offers a 10-step guide to getting in the game.

Article

Opting In: Text Marketing

Todd Buch, president of McCafferty Auto Group, is using a new mobile marketing channel to reel...

Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.