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Owner Retention Stakes Have Never Been Higher
Service advisers represent dealerships’ foundation in fostering ongoing customer loyalty, and they must maintain certain standards to keep that foundation strong.
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

For the 15 years leading up to the pandemic, risk pricing was relatively stable. Severity for most Asian imports and domestic vehicles traded consistently in the $700 to $800 range per occurrence.
Frequency was the primary variable, with most Asian models in the 20% to 35% range and most domestics between 40% and60%. For many administrators and agents, this created a false sense of confidence about what to expect in the future.
The long period of relative stability was upended after the global pandemic that started in 2020. The following circumstances are the primary factors in changing loss emergence patterns:
The long-lasting consequences for our industry were significant, the results of which we are still experiencing, and I would opine we are likely to continue to experience for quite a while longer.
A few primary consequences come to mind:
Then we got through Covid, or at least we entered a sense of a new “normal.” 2022 arrived, and Russia invaded Ukraine, leading to a spike in interest rates. The U.S. federal government injected a significant amount of liquidity into the economy between direct stimulus and other mechanisms, such as Paycheck Protection Program loans. Inflation started to increase, and in March 2022, the Federal Reserve raised the federal funds above 0%. As the Fed raised interest rates, banks responded and increased their interest rates on money lent. Despite this, inflation persisted and led to more interest rate increases. Rinse and repeat. In June 2023, inflation peaked at 9.1% over the previous year, then slowly decreased. Despite the decrease in inflation, prices continued to go up, though at a slower pace than previously.
OK, at this point you may be wondering – why the economics lesson, Hanlon? When are you going to get to the point about what we do now? Soon, grasshopper, soon.
As all this inflation made its way through our economy, everyone was affected. That $10 cheeseburger from several years ago now costs $15 or $17. The person that cuts your hair probably raised their prices in the past five years. Same with the person who mows your lawn, cleans your pool or walks your dog. Attorneys, accountants, plumbers and electricians, everyone raised their prices to cover increased costs. High inflation is a harmful flywheel for us all.
As the cost of parts increased along with everything else, and as dealers raised their labor rates, VSC loss costs significantly increased. Additionally, the complexity of vehicles continued to rise. In some cases, this requires more time to complete repairs, combined with the higher labor cost. Windshield repairs, for instance, now require precise calibration due to their heads-up displays. In other cases, parts complexity has increased – think Tesla. This may create efficiencies on the front end but add meaningful cost to the repair once the vehicle is in service and has a claim.
The result of all of this is an increase in the rate of change within both frequency and severity across the entire book. Risk pricing fundamentally changed, and yet many administrators were slow to implement premium increases.
All the talk in 2022 about inflation being “transient” led to many administrators neglecting to prioritize proactive premium increases, and consequently many reinsurance positions became effectively under-reserved.
Many reinsurance books are mature and have enjoyed a favorable inception-to-date earned loss ratio for many years. The belief that inflation would soon pass carried on for some over the following couple of years. It eventually became clear that there was a real problem, and one that could not be easily resolved.
Some administrators who were behind the premium increase curve attempted a series of small increases over time to play catch-up. This approach can work, but it takes time. Others chose to take their medicine all at once and implemented significant premium bumps. While more immediate in impact, this approach can shock the client, often leading to attrition and potential underwriting losses as dealers move to other carriers to start over.
Here are proactive tips I would consider adopting as we navigate this new reality of managing dealer risk:
To share a few practical examples of these principles being deployed in real time, I would offer a few high-level specifics as guidance for your dealer clients’ own approach:
The end result of all these proactive maneuvers at Protective is that the spike we saw from pandemic-related risk changes has largely subsided, trailing loss ratios have substantially decreased, and we remain ahead of the risk curve.
I hope this experience proves helpful to you all as we seek to serve our clients and effectively manage risk.

Kaitlyn Styles
Ryan Hanlon served as chief sales officer for Portfolio until its January 2026 acquisition by Protective Asset Protection division. He serves Protective as vice president, distribution and is formulating with other senior leadership the go-to-market strategy of the newly combined Protective APD business unit.
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