Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.
Top trainer explains why honest, hardworking dealers are rewarded with happiness, peace of mind and financial gain.
Countless examples prove that dealer advertising is an easy target for regulators.
General sales manager explains how facility tours, trade walks and common courtesy can restore the human touch to an increasingly digitized transaction.
New technology is not a substitute for salesmanship, but it can create more opportunities to do business the right way.