March 2016

Cover Story

Get Your Customers Back

Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.

Article

3 Ways to Get Personal

3 Ways to Get Personal

General sales manager explains how facility tours, trade walks and common courtesy can restore the human touch to an increasingly digitized transaction.

Article

Pushing Boundaries

New technology is not a substitute for salesmanship, but it can create more opportunities to do business the right way.