Cover Story
How to Hit the Microtarget
Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.
Article
3 Keys to Millennial Training
Dealers are using relatable content, brevity, and new technology to design new training modules for their youngest staffers.
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Get More Out of Facebook
Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.
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Sweat the Small Stuff
When it comes to regulations such as Truth in Lending and Reg Z, there are no technicalities, only violations.
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The Doctor Is In
Howard ‘Doc’ Schwartz has technically been in the car business for 50 years, but he treats every day like it’s his first.
