Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.
Dealers are using relatable content, brevity, and new technology to design new training modules for their youngest staffers.
Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.
When it comes to regulations such as Truth in Lending and Reg Z, there are no technicalities, only violations.
Howard ‘Doc’ Schwartz has technically been in the car business for 50 years, but he treats every day like it’s his first.