November 2016

Cover Story

How to Build a Loyalty Program

Expert offers a five-step plan to build your service business, encourage existing customers to visit more often, and boost sales of service contracts and accessories.

Article

Magic Beans and Giants

Magic Beans and Giants

Top trainer offers a four-step process for improving F&I productivity and profitability in an era marked by a growing demand for transparency and real value.

Article

Paranoia or Real Danger?

The CFPB really is following you, and every mistake you make in the showroom and in your advertising can lead to an enforcement action.

Article

Straight Shooter

Photo by Michelle Warren Photography

Amy Bannor’s no-nonsense approach to sales has paid dividends for Fargo, N.D.’s Corwin Chrysler Dodge Jeep Ram.

Article

Dare to Be Grateful

Dare to Be Grateful

Closing the gratitude gap raises your personal and professional ceiling and has a reverberating effect on everyone you encounter.

Article

Owning It

Owning It

The publisher joins the ranks of the Jeep enthusiasts and rediscovers the auto industry’s entrepreneurial spirit.