A properly executed walkaround is still the most effective tool for building trust, creating an emotional connection to the vehicle, and closing the sale.
Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.
President Trump has promised a 35% tariff on vehicles built in Mexico and sold here. Legal expert explains why neither a border tax nor the trade war it would spark is a realistic possibility.
Break your late-winter sales slump by offering customers a new incentive to buy from your dealership today.
Conference calls are an inefficient relic of the past. Learn why multistore dealers rely on videoconferencing to increase engagement and productivity.
Dealers who maintain records documenting their compliance efforts are better equipped to respond to regulatory inquests.
GSM makes the case for taking unusual trades and bartering services.
The editor has seen the good, the bad and the ugly version of the vehicle walkaround.