Cover Story
The Ultimate Profit Machine
Job Pimentel brings 30 years of automotive industry success to his new role as GM of New Country BMW in Hartford, Conn.
Article
Read the Instructions!
Success requires dealers to read the proverbial instruction manual for compliance, transparency, and customer service.
Article
Don't Leave Feedback to Chance
Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.
Article
Recycled Class Action Theories
Dealers in Oregon are facing a class-action lawsuit that describes dealer participation as a kickback scheme.
