auto dealer in black and red logo
MenuMENU
SearchSEARCH

American-Made EV Sales Soar in January

Tax credit change that requires EVs be assembled in North America cited for the surge.

March 15, 2023
American-Made EV Sales Soar in January

More customers will be charging an EV as jumped 7.1% in January.

Credit:

Rathaphon Nanthapreecha

3 min to read


The Inflation Reduction Act’s revised electric vehicle standards are driving buyers to North American-made electric vehicles versus imported EVs from Hyundai and Kia, according to Experian new-vehicle registration data.

The act changed eligibility for the U.S. federal tax credit of up to $7,500 as of August. Now EVs must be assembled in North America to qualify.

Experian reported the top eight EVs in January were manufactured in North America. They include three Tesla models, two Ford EVs, and the Volkswagen ID4 crossover that entered production in Chattanooga last year.

The Hyundai Ioniq 5 crossover fell to ninth place from seventh, while Kia's Korean-made EV6 fell off the top 10 EVs in January after holding the eighth slot for all of 2022, according to Experian.

New EV registrations in January grew by almost 3%, from 4.3% to $7% of the U.S. light-vehicle market.  Dealers sold 87,708 units compared to 50,338 a year earlier. By comparison, Experian showed new registrations for all light vehicles, regardless of fuel type, were at 1.24 million.

The tax credit revisions have slowed the growth of Korean imports from Hyundai Motor Group, which for much of 2022 ran second to Tesla.

Experian data also showed that in January:

  • Tesla saw its EV market share fall from 74% to 57%.

  • Chevrolet captured the second spot with an 8.5% share.

  • Ford took third with 7.7%.

  • Volkswagen came in fourth at 4.6% of the market.

  • Hyundai came in fifth with 3% market share.

On Jan. 1, the new incentive became available to Tesla and General Motors again. The automakers had lost the tax break because they had reached the manufacturer quota of 200,000 vehicles under the old rules.

The only unknown that remains with the act is the tax incentive rules for battery sourcing, which the government hasn’t yet finalized. The new rules could reduce the credit to $3,750 for some models made in North America.

Many automakers are moving more EV and battery production to North America, which could quickly reverse the trends and move Kia and Hyundai to the top 10 again. Hyundai Motor Group has already announced plans to open EV and battery plants in North America.

The EV price war also ramped up sales for Tesla, which slashed prices across its lineup in mid-January to boost sales as it scales up U.S. vehicle production at a new factory in Austin, Texas. Chevrolet also trimmed the sticker price of its Bolt EV and larger Bolt EUV.  

Tesla doesn't break out EV sales by model, so new-vehicle registration numbers provide the most accurate sales by model estimates available.

The Tesla's Model Y crossover took the top spot with 28,833 new registrations, a 56% year-over-year increase. The Tesla Model 3 sedan took the second spot with 17,526 new registrations, a 29% increase. Together, the Model 3 and Model Y represented 53% of all EV registrations in January. The figure is a 64% year-over-year drop.  

The Chevrolet Bolt models captured two spots in the top 10. The Bolt EUV took third place with 4,928 registrations and the Bolt EV took eighth place with 2,526.

Volkswagen's ID4 held the fourth spot with 4,049 registrations compared with 1,153 a year earlier, an increase of 251%.

Ford's Mustang Mach-E crossover slipped from third place for full-year 2022 to fifth in January. Still, the Mach-E's 3,286 registrations for the month were up 19% year-over-year. Ford had a second vehicle in the top 10 for the first time: The F-150 Lightning pickup took sixth place with 2,918 registrations.

 

More Dealer Ops

Auto Dealer Today, Dealer Debrief, 07/15/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 15, 2026

Dealer Debrief: Defection Data & EV Updates

In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Auto Dealer Today, Dealer Debrief, 07/02/2026 with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 2, 2026

Dealer Debrief: Where are you losing customers?

In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/25/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJune 26, 2026

Dealer Debrief: Improving Your Inventory Management

In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.

Read More →
group of people standing in a circle holding puzzle pieces together
Dealer OpsJune 1, 2026

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →
Ad Loading...
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Ad Loading...
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →