BYD Launches Rival to Tesla’s Model Y
The Denza N7 all-electric SUV has comparable costs and features.
The Denza N7 will rival Tesla's infotainment and connectivity features.
Pexels
BYD, a Chinese electric car giant that sold over 128,196 battery-powered passenger cars in June, is introducing an electric vehicle that will rival Tesla’s Model Y.
According to the company, its Denza brand, in which the Mercedes-Benz Group holds a 10% stake, has received over 20,000 preorders for its N7. The all-electric SUV has a price range of $41,680 to $52,452, competitive with Tesla’s Model Y, which sells for between $36,397 to $50,189 in China.
The company expects Denza N7 deliveries to start in approximately two weeks.
During an hour-plus launch event, BYD showed clips of local car media’s positive reviews while doing test drives. The online launch highlighted Denza N7 features, which include:
Fast battery charging
In-house driving-assist technology
In-car entertainment
Data privacy features, such as independent chip storage and the ability to turn off cameras
The Denza N7 also reportedly comes with an augmented reality head-up display, which uses augmented-reality technology to project information digitally over the road in front of the driver. Some models have BYD's new shock absorption technology for smoother rides.
More Dealer Ops
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →