California to Probe Connected Cars
Privacy regulator to review automakers’ processes around the collection of data.

State regulators are seeking to make sure manufacturers are adhering to California's consumer-privacy law, which passed in 2018.
California regulators said they’ll review automakers’ data-privacy practices to ensure they’re complying with state law around the collection and use of consumer information from connected vehicles.
The California Privacy Protection Agency, formed in 2020 upon passage of Proposition 24, the California Privacy Rights Act, will conduct the review to ensure manufacturers are adhering to the state’s consumer-privacy law, which passed in 2018.
As California’s policy-making is often followed by other states, the inquiry could lead to such reviews across the country or nationally.
Connected vehicles use sensors and other technologies to “communicate” with other vehicles, infrastructure and pedestrians, thus sharing data with devices inside and outside the vehicle. Privacy advocates say they can therefore compromise consumers’ personal information.
“Modern vehicles are effectively connected computers on wheels. They’re able to collect a wealth of information via built-in apps, sensors, and cameras, which can monitor people both inside and near the vehicle,” said CPPA Executive Director Ashkan Soltani in a press release announcing the review.
The state’s consumer-privacy law gives Californians the right to know the personal information businesses collect about them, along with the right to delete the information and stop businesses from sharing or selling it.
California, with more than 35 million registered vehicles – nearly as many as residents – has a big stake in the review’s findings.
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
