Cloquet Ford Chrysler Center Joins Exclusive Group of MotorTrend Certified Dealerships
MotorTrend Certified vehicles meet the highest standards in the pre-owned market, with every vehicle vigorously inspected, upgraded, and backed by a MotorTrend Certified seal of approval.

MotorTrend Certified vehicles meet the highest standards in the pre-owned market, with every vehicle vigorously inspected, upgraded, and backed by a MotorTrend Certified seal of approval.
NORCROSS, Ga. —Cloquet Ford Chrysler Center, located in Cloquet, Minnesota, has been selected as the first dealer in the region to certify their pre-owned vehicles with the exclusive MotorTrend® Certified designation. MotorTrend Certified vehicles meet the highest standards in the pre-owned market, with every vehicle vigorously inspected, upgraded, and backed by a MotorTrend Certified seal of approval. Plus, every MotorTrend Certified vehicle is equipped with comprehensive vehicle protection from EasyCare®.
Our customers will be taken care of on every MotorTrend covered car, with coverage the moment they drive off the lot.
MotorTrend Certified dealers are carefully selected and appointed based on their commitment to quality and delivering positive customer experiences. They must have a history of excellent customer reviews and outstanding service.
"These are exciting times at Cloquet Ford Chrysler," said Michael Lovson, Chief Executive Officer. "Our customers will be taken care of on every MotorTrend covered car, with coverage the moment they drive off the lot."
"Cloquet Ford Chrysler Center's strong commitment to their customers is one of the many reasons they were selected to join this elite group of MotorTrend Certified dealers," says Steve Richards, Vice President of the MotorTrend Certified program at EasyCare. "We are very excited to have them on board."
Cloquet Ford Chrysler Center began offering MotorTrend Certified vehicles in August 2020 at their dealership at 701 Washington Avenue, Cloquet, MN 55720.
For more information on Cloquet Ford Chrysler Center, visit https://www.okcloquet.com. For more information on the MotorTrend Certified program, visit www.motortrendcertified.com.
Read: Automation, Disruption, and Tough Love for the Auto Industry
Originally posted on P&A Magazine
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
