Cox Automotive October Forecast: New-Vehicle Inventory Levels Are Improving, But Sales Remain Low
According to the Cox Automotive forecast released today, October’s U.S. new-vehicle sales volume is expected to rise over 4% from last year and finish with 1.11 million units sold, delivering a sales pace for October of 14.3 million.

According to the Cox Automotive forecast released today, October’s U.S. new-vehicle sales volume is expected to rise over 4% from last year and finish with 1.11 million units sold, delivering a sales pace for October of 14.3 million.
IMAGE: Cox Automotive
COX AUTOMOTIVE – October U.S. auto sales, when confirmed next week, are expected to show an increased selling pace compared to last month and last year. According to the Cox Automotive forecast released today, October’s U.S. new-vehicle sales volume is expected to rise over 4% from last year and finish with 1.11 million units sold, delivering a sales pace, or seasonally adjusted annual rate (SAAR), for October of 14.3 million.
A sales pace of 14.3 million would be the fastest pace since April and a nice uptick from September’s 13.5 million level.
“This gain may sound like a treat, but it is more likely a statistical trick,” said Charlie Chesbrough, senior economist at Cox Automotive. “It seems more likely that the statistical adjustments made to reflect an additional selling day are lifting the SAAR rather than a noticeable uptick in sales across the marketplace.”
Sales Pace Likely Reflecting Improved New-Vehicle Inventory Levels
In terms of volume, October is expected to be very similar to every other month since August 2021 – and that is to finish with a final sales volume close to 1.11 million units. However, the new-vehicle market in October 2022 is in a better place than it was one year ago. Last October, the market suffered from a severe lack of product, with national new-vehicle inventory levels hovering close to 1 million units, and the sales pace was only 13.2 million. Inventories have improved since then, particularly over the last three months, and the recent sales pace is likely a reflection of greater product availability at some dealers.
Chesbrough notes: “The vehicle market is being supported by improving inventories and product selection for some, but not all, brands. However, rising interest rates are pushing monthly payments higher for everyone, and many potential buyers are being knocked out of the market.”
October 2022 U.S. New-Vehicle Sales Forecast Highlights
Volume is expected to rise 4.4% from October 2021 but decline 1.3% from last month.
The October 2022 SAAR is forecast at 14.3 million, above last year’s 13.2 million level and up from last month’s 13.5 million pace.
October 2022 had 26 selling days, one more than September, one less than October 2021.
October 2022 U.S. New-Vehicle Sales Forecast
All percentages are based on raw volume, not daily selling rate.
Originally posted on F&I and Showroom
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
