Dealer Attitude Survey Names Top 10 Brands
Top five brands steady, but Cadillac moved up to the top 10 spot in NADA's biannual survey.

Cadillac overtook Audi for the tenth spot in this year's ranking.
Pixabay
Though the top five brands stayed the same, there was one newcomer to the top 10 brands in the National Automobile Dealers Association Dealer Attitude winter survey.
The Top 10 were as follows, with Cadillac replacing Audi in the 10th spot.
Lexus
Toyota
BMW
Porsche
Acura
Subaru
Kia
Mazda
Acura
Cadillac
Twice a year, NADA surveys its dealer members to gauge their sentiment toward the brands they sell. That produces a scorecard of sorts that reflects the relationship between manufacturers and dealers.
Respondents are typically asked to rate their satisfaction with the automaker's performance overall, as well as their readiness to consider and incorporate their feedback into business decisions.
More Dealer Ops

Dealer Debrief: August Auto Sales
Gas-powered engines still dominate the U.S. vehicle market, but hybrids are gaining ground as consumers look for ways to cut their gas costs.
Read More →
Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
