America's Dealer Communications

DealerTrack Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that it has completed the integration of the DealerTrack Dealer Management System (DMS) with KIA Motors America's Web-based dealer communications system.

With this integration, information now transfers seamlessly from one system to another without having to be re-keyed, enhancing efficiency and eliminating potential data errors.  The transactions and communications supported include the dealer's submission of financial statements, vehicle delivery reporting, parts orders, parts returns, and repair order warranty submission.

"We are very pleased to partner with KIA to provide full integration with its dealer communications platform, which should increase the appeal of the DealerTrack DMS to the more than 640 KIA dealerships across the United States," said Rich Holland, vice president and general manager, DealerTrack DMS.  "KIA dealers considering the DealerTrack DMS solution can now proceed with confidence that we can meet their technology needs, consistent with all OEM communication requirements.  We look forward to offering them an efficient and highly economical DMS solution."    

"The integration between the DealerTrack DMS and KIA is saving our dealership a substantial amount of time on order inputs, parts department returns and warranty processing," said Dan Lowder, parts manager at Doug Smith KIA in American Fork, Utah.

About DealerTrack (www.dealertrack.com)

DealerTrack's intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. Our solution set for dealers is the industry's most comprehensive. DealerTrack operates the industry's largest online credit application network, connecting approximately 18,000 dealers with over 750 financing sources.  Our Dealer Management System (DMS) provides dealers with easy-to-use tools with real-time data access that will streamline any automotive business. With DealerTrack Inventory Optimization, dealers get better data along with the tools to make smarter, more profitable inventory decisions. Our Sales and F&I solution enables dealers to streamline the entire sales process, quickly structuring all types of deals from a single integrated platform. DealerTrack's Compliance solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. DealerTrack's family of companies also includes data and consulting services providers, ALG (Automotive Lease Guide) and Chrome Systems. For more information, visit www.dealertrack.com.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the integration of the DealerTrack DMS with KIA Motors America's Web-based dealer communications system, the benefits of such integration, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the breadth and quality of the integration, the use by dealers of the DealerTrack DMS and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2008. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

 10/29/09