auto dealer in black and red logo
MenuMENU
SearchSEARCH

Ed Morse Automotive Group Grows in Texas

Acquires three dealerships in Fairfield from Foundation Automotive Group.

October 12, 2023
Ed Morse Automotive Group Grows in Texas

With the acquisitions, Ed Morse Automotive Group will have a total of 15 locations in Texas.

IMAGE: Pixabay

1 min to read


The Ed Morse Automotive Group has expanded its reach with the acquisition of three dealerships in Fairfield, Texas.

The company bought the dealerships from Foundation Automotive Corp. and will rename them as follows:

  • Freedom Ford by Ed Morse, formerly Freestone Ford at 1201 US Highway 84 W, Fairfield

  • Freedom Chevrolet by Ed Morse, formerly Freestone Chevrolet at 320 I-45, Fairfield

  • Freedom Chrysler Dodge Jeep RAM by Ed Morse, formerly Freestone Chrysler Dodge Jeep RAM at 350 I-45, Fairfield

The group made the investment after being “impressed both by the incredible staff in place and the loyal car buying residents in Fairfield and its surrounding area,” said Chairman and CEO Teddy Morse in a press release. “Our team is excited to be part of such a vibrant community and will continue these dealerships’ history of exceptional deals and outstanding customer service.”

With the acquisitions, the group has a total of 15 locations in Texas, Morse said. It already owned dealerships in Dallas, Greenville, Duncansville, Sherman, Whitesboro, Beaumont, San Antonio and Austin.

The acquisitions add over 50 employees to its more than 2,400 employee base and expand its locations to 47 - 76 automotive franchises, 19 motorcycle franchises and 31 brands, it said.

 

 

More Dealer Ops

Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Ad Loading...
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Ad Loading...
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →