Experian: More Consumers Turning to Leasing, Used Vehicles
With new-vehicle loan amounts and monthly payments rising to record highs during the fourth quarter, leasing’s share of the market grew to record levels. Data from Experian Automotive also showed that more consumers turned to the used-vehicle market in the end-of-year period.
SCHAUMBURG, Ill. — The average amount financed and the average monthly payment for new vehicles financed during 2015’s end-of-year quarter rose to record levels, according to Experian Automotive. But those weren’t the only records set during the period.
The credit reporting agency reported today that the average amount financed for a new vehicle in the fourth quarter increased by $1,170 from the prior-year period to $29,551 — the highest level recorded by Experian. The average monthly payment also rose $11 from a year ago to a new high of $493.
“People shop for vehicles largely based on monthly price, and right now, average dollar amounts for new vehicle loans are soaring,” said Melinda Zabritski, senior director of automotive credit for Experian Automotive. “In order to stay within their budget goals, we have seen that more consumers — even those within the prime and super-prime risk categories — are turning to leasing and used vehicles as cost-effective alternatives to buying new.”
Leasing accounted for a record high 33.6% of all new financing during the quarter, with the average lease payment landing at $412.
Additionally, used-vehicle loans accounted for 62.8 percent of all vehicle financing, with the average amount financed for a used vehicle coming out to $18,850. The average monthly payment for a used vehicle, according to Experian Automotive, was $359, with payment gap between new and used widening to an all-time high of $134 in the fourth quarter.
“Over the course of the last few years, we have seen the market stabilizing nicely,” Zabritski noted. “Credit scores are flattening out for new-vehicle financing and more prime consumers are shifting to used, which is helping increase the average score there as well.”
Experian reported that average credit scores across the board have flattened in the past few years. The average credit score for a new vehicle loan was 711, down from 712 in the prior-year period. Average credit scores for new vehicles peaked at 736 in 2009, then dropped 25 points from that period’s end-of-year quarter to the fourth quarter 2015. However, in the past six years, according to the firm, average credit scores for new-vehicle loans have dropped by only four points each year.
For used vehicles, average credit scores increased by one point to 649. Used-vehicle scores also have been relatively flat in recent years after peaking in 2009 at 657.
Here are other findings from Experian Automotive’s fourth quarter report:
Reliance on financing continues to grow, with 85.9% of all new vehicles and 54.7% of all used vehicles sold during the period having been financed.
The Top 5 models leased were the Honda Civic, Honda Accord, Toyota Camry, Toyota RAV4 and Ford Escape.
The Ford Fusion and the Chevrolet Silverado 1500 showed substantial gains in leasing during the period, rising 22% and 38%, respectively
The average interest rate for a new-vehicle loan was 4.63 percent, while the average interest rate for a used-vehicle loan reached 8.78 percent
Average loan terms for new and used vehicles held steady at 67 months and 63 months, respectively
Longer-term loans (those extending 73 to 84 months) for new vehicles grew by 12 percent to account for 29% of all new vehicles financed during the quarter. The percentage of used-vehicle loans with longer terms rose 10.8% to 16.4%.
Originally posted on F&I and Showroom
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
