FreeWire Preferred Vendor of Ford Minority Dealership Group
Starts relationship as group's EV-charging provider.

FreeWire’s battery-integrated Boost ChargerTM delivers fast charging (200 kW) without the need for costly grid upgrades.
IMAGE: Pixabay/LeeRosario
The Ford Minority Dealership Association selected FreeWire as its preferred electric vehicle charger vendor in a partnership designed to help dealerships meet the demands of Ford's Model E program.
The Ford MDA works to give minority-owned Ford dealerships a more united voice within Ford Motor Co., creating customized resources to help its nearly 200 members.
“FreeWire’s Boost Charger offers a flexible solution for ultrafast EV charging,” said A.V. Fleming of Ford MDA. “With the availability of Ford’s Mach-E, the F-150 Lighting, and E-Transit models, dealerships are in need of charging solutions that can be deployed quickly. FreeWire offers a solution that addresses EV demand.”
Battery-Integrated Charging Solution
FreeWire’s battery-integrated Boost Charger delivers ultrafast charging (200 kW) without the need for costly and time-consuming grid upgrades, which can take months to years. Boost Charger can be deployed in a matter of days.
FreeWire’s technology is compatible with existing 240 or 208 V power, can be easily installed, and is flexible. If a dealership moves, the charger can easily be moved with it. The integrated design of Boost Charger results in a five times smaller footprint compared to traditional fast chargers.
“Our partnership with the Ford MDA will help dealerships comply with Ford’s requirements at a lower cost with less hassle,” said Ethan Sprague, SVP of Sales, Marketing, and Public Policy at FreeWire. “As sales of new EVs grow exponentially year over year, FreeWire’s technology is a value add for dealerships who need fast chargers that can be deployed quickly to address demand.”
Meeting Ford Model-E Program Requirements
The FreeWire charging solution offers benefits beyond speedy deployment and low energy usage. One major advantage is that it meets all of the Ford Model-E Program requirements, which are rigorous standards for electric-vehicle charging infrastructure in terms of compatibility, functionality, and reliability.
If you have any questions, reach out to the FreeWire team at ford-program@freewiretech.com.
More Dealer Ops

Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
