Chrome Offers Groundbreaking Approach to Help GM Dealers Increase Profits by
Selling More Accessories
ChromeR Systems Inc., a subsidiary of
DealerTrack Holdings, Inc. (Nasdaq: TRAK) and an industry leader in managing
automotive data, today announced that General Motors has selected Chrome as
the exclusive provider of a fully integrated accessories solution that GM is
now offering its dealers across the United States. This comprehensive and
cost-effective digital marketing solution provides GM dealers with
industry-leading functionality to increase their accessory sales and
profitability.
The Chrome Accessories Solution provides the flexibility to meet dealers'
diverse business requirements. It features seamless integration with a
dealer's own web site, along with eCommerce capabilities, VIN look-up and
search functionality for available accessories, 360-degree visualization of
accessorized vehicles and build-your-own capability, as well as additional
features. Chrome and GM have also customized the solution to allow full
integration with other GM dealership systems, including a common login
interface.
"We are very pleased to expand our relationship with GM and support their
Accessories Solution, and are particularly excited about the strong initial
enrollment levels we are seeing among GM dealers," said Pete Batten, general
manager of Chrome Systems. "By enabling dealers to sell accessories more
effectively, and providing a streamlined technology framework to manage the
accessories workflow, our solution can enhance both dealership profitability
and customer satisfaction."
About Chrome (www.chrome.com)
Chrome provides vehicle content, software, technology and services to
deliver complete enterprise solutions to all segments of the automotive
retail industry. Chrome pioneered the technology behind electronic vehicle
configuration with the introduction of PC CarbookR, and since 1986 has
collected, analyzed and enhanced "raw" automotive data from all
manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data
Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq: TRAK).
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of the Chrome
Accessories Solution and all other statements in this release other than the
recitation of historical facts are forward-looking statements (as defined in
the Private Securities Litigation Reform Act of 1995). These statements
involve a number of risks, uncertainties and other factors that could cause
actual results, performance or achievements of DealerTrack to be materially
different from any future results, performance or achievements expressed or
implied by these forward-looking statements.
Factors that might cause such a difference include the implementation of the
Chrome Accessories Solution by dealers, the successful integration between
GM's systems and the Chrome Accessories Solution and other risks listed in
DealerTrack's reports filed with the Securities and Exchange Commission
(SEC), including DealerTrack's Annual Report on Form 10-K for the year ended
December 31, 2008. These filings can be found on DealerTrack's website at
www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking
statements included herein speak only as of the date hereof and DealerTrack
disclaims any obligation to revise or update such statements to reflect
events or circumstances after the date hereof or to reflect the occurrence
of unanticipated events or circumstances.
09/28/09
