Honda, Chase Auto Lose Lending Market Share
The lenders lost over one point of new-car loan and lease market share in 2022, finds Experian.

Honda and Ford Motor Credit Co. each captured 5.13% of new-vehicle loans and leases.
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There were winners and losers in Experian's ranking of the Top 20 auto lenders in 2022, with Toyota captives holding the top spot and General Motors moving into the No. 2 position, pushing Honda into third place.
The Toyota captives—Toyota Financial Services and Southeast Toyota Finance's World Omni Financial Corp.— secured the top spot with a combined 11.92% of the market. General Motors captives, which includes GM Financial and GM’s leasing program with Wells Fargo, captured the No. 2 new-vehicle lender position, capturing 7% of the market.
American Honda Finance Corp. remained among the nation’s top three new-vehicle financiers in 2022 despite giving up a large piece of its market share, according to Experian data. Honda and Ford Motor Credit Co. shared the third position in 2022, each capturing 5.13% of new-vehicle loans and leases. But Honda’s share was down 3.61 percentage points from 2021, when it ranked second and Ford ranked sixth.
Chase Auto lost 1.47 points year-over-year, the second-largest decline among new-vehicle lenders, and now holds 4.77% market share. It dropped a spot in the rankings to No. 5.
Volkswagen's VW Credit dropped 1.34 points to 1.8% share of the industry's loans and leases, losing more than a point of new-vehicle share. It ranked 14th among new-vehicle lenders.
Among used-vehicle lenders, Capital One Auto Finance is still the No. 1 financier in the country after financing 5.22% of the used-vehicle business. Ally Financial took second place, Westlake Financial Services following at third, and Santander Consumer Finance at fourth.
Wells Fargo Auto lost the most market share, falling 1.35 percentage points to write 2.57% of loans and leases. Despite that, it took the No. 5 slot, a drop from third place in 2021.
Chase Auto lost 0.99 points to control 2.24% of used-vehicle loans and leases, dropping from the No. 4 used-vehicle lender in 2021 to No. 8.
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