Hyundai Feeling Electric
As the automaker looks to the balance of the decade, it plans to significantly boost its electrified powertrain lineup, including more hybrids and its first extended-range EVs.

Hyundai CEO José Muñoz addresses company investors as he and other executives discuss company plans into 2030.
Hyundai
Hyundai expects 60% of its sales to be electrified models by next decade, it said at its annual investor day event.
If achieved, that would be a dramatic jump from 23% last year, the South Korean automaker said.
Part of its electrified mix will be its first extended-range EVs, scheduled to debut in the first six months of 2027 with more than 600 miles of range. They include the Santa Fe version, which Hyundai said will be built at its Alabama plant.
Meanwhile, the automaker’s luxury brand, Genesis, will launch its first hybrid model and its first extended-range vehicle.
As consumer demand for hybrid vehicles has increased amid high gas prices, Hyundai also plans to expand its hybrid models from compact through the large and premium segments.
Hyundai described itself as a leader in auto electrification, including battery cell development that it says reduces EV charging time by 40%. The technology will be included in the coming extended-range EV, “which uses less than half the battery capacity of a comparable EV while delivering equivalent battery performance and EV driving dynamics,” the company said.
The EVs scheduled for 2027 launch will use mid-nickel NCM cells that Hyundai says cut battery cost by about 30%. It said it’s also improving its cloud-based battery management system to increase battery life by an average of 20% by 2028.
More Industry

Automaker Advances Safety for All
A new report by Volvo Cars Safety Centre analyzed the impact of 50 years' worth of research in automotive safety development
Read More →
Kentucky Store Leaves Family
An auto group stretched across three states picked up the Lexington-area Ford fixture as its second store for the brand in the state.
Read More →
U.S. Auto Brands Falling Behind
Asian auto brands are outpacing U.S. brands in stateside new-vehicle sales. Learn more in this week's Dealer Debrief with Lauren!
Read More →
U.S. EV Market Update | Dealer Debrief
The U.S. electric vehicle market is slowly recovering from the loss of the federal EV tax credit last fall. Learn more in this week's Dealer Debrief!
Read More →
Auto Finance Numbers Set Records
Third-quarter data show how consumers are adapting to ongoing affordability challenges facing the new- and-used-vehicle markets.
Read More →
Auto Dealerships Can’t Afford to Ignore the 50+ Consumer
Younger generations may be all the buzz today when it comes to product marketing targets, but their older cohorts command a sizable share of purchasing power.
Read More →
Savings Seekers Boost U.S. Automakers’ Rivals
As consumers here look for ways to curb inflation’s affect on their budgets, brands offering plenty of alternative powertrains are closing in on home-grown OEMs.
Read More →
The Slow Electric Ascent
Second-quarter data show that the electric-vehicle market in the U.S. is inching up, the majority of states seeing a month-over-month increase.
Read More →
Safer Rides & Cyberattacks
Vehicle crash testing is getting a virtual boost, but auto dealerships are facing increased cyberattacks. Learn more in this week's Dealer Debrief!
Read More →
Affordability Angst | Dealer Debrief
August saw little relief for car buyers, whether they were shopping new or used. Take a look at the month's breakdown in this week's Dealer Debrief!
Read More →