Iraq War Veteran Wins Nexen Car Giveaway
U.S. Marine Corps veteran and Purple Heart recipient Steven Diaz was awarded a 2018 Dodge Challenger R/T on live TV as part of Nexen Tires’ ‘American Muscle for American Heroes’ campaign.

Nexen Tire partnered with carbuilder Kenny Pfitzer of Zero to 60 Designs to customize a 2018 Dodge Challenger R/T for Iraq War veteran Steven Diaz, which he accepted live on “Fox & Friends” on Fox News.
Photo courtesy Nexen Tire
DIAMOND BAR, Calif. — Nexen Tire America Inc., announced Marine Cpl. Steven Diaz (ret.) is the recipient for the American Muscle for American Heroes Nexen Tire Dodge Challenger R/T. Nexen Tire partnered with the highly respected Purple Heart Foundation to help select a well-deserving Purple Heart recipient to receive a custom-built 2018 Dodge Challenger R/T 392 Scat Pack.
Diaz was selected by representatives from Nexen and the Purple Heart Foundation from thousands of nominations from across the country. Many of these submissions, which included incredible stories of heroism, patriotism and courage were posted to social media. The campaign was designed to honor a well-deserving veteran who was awarded the Purple Heart Medal after being wounded in combat.
While searching for and clearing improvised explosive devices in Iraq in 2005, Diaz was severely wounded by an IED explosion. The force of the explosion and flying shrapnel caused several life-threatening injuries throughout his body including the loss of sight in his left eye. Today, Diaz suffers from the effects of traumatic brain injury, post-traumatic stress, and a seizure disorder. Dedicated to helping other veterans suffering from similar injuries, Diaz co-founded Hidden Wounds, an organization that helps “heroes battle the invisible war at home.” He is currently serving as the organization’s chief operating officer and Project Josiah program manager.
“I am extremely honored to be selected by Nexen Tire and the Purple Heart Foundation as the recipient of the Nexen Tire Dodge Challenger R/T. This is an incredible vehicle and program that has helped bring important attention to the thousands of combat-wounded veterans across the country who are still suffering from the effects of their injuries,” said Diaz. “I would like to thank Nexen Tire, the Purple Heart organizations and everyone else who came together to make this possible, and I am looking forward to using the Challenger to continue helping my fellow wounded veterans.”
“The American Muscle for American Heroes program has been a tremendous platform to help raise awareness for combat wounded veterans and the Purple Heart Foundation,” said Kyle Roberts, senior director of marketing for Nexen Tire America. “I would like to congratulate Steven for being named the recipient of the Nexen Tire Dodge Challenger R/T and thank him for his incredible sacrifice while serving our nation. These partnerships help companies like Nexen Tire show their immense gratitude for our men and women in uniform.”
More Dealer Ops

Surface-Level Vehicle Inspections Don’t Do the Job
The approach is an easily avoided costly mistake for dealerships that could otherwise catch problems on the front end with easily obtained data.
Read More →
How to Avoid Phone Scams | Dealer Debrief 09/10/2026
Are you taking the necessary steps to protect your dealership and customer data from phone-based scams? This week's Dealer Debrief breaks down how!
Read More →
Dealer Debrief: August Auto Sales
Gas-powered engines still dominate the U.S. vehicle market, but hybrids are gaining ground as consumers look for ways to cut their gas costs.
Read More →
Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →