auto dealer in black and red logo
MenuMENU
SearchSEARCH

Lafferty, Brawn Get New GM Roles at Manheim Auctions

Manheim has promoted Eddie Lafferty to general manager of Manheim Seattle and named Danny Brawn as Lafferty’s replacement in the same position at Manheim Nevada.

October 1, 2019
Lafferty, Brawn Get New GM Roles at Manheim Auctions

 

1 min to read


ATLANTA — Eddie Lafferty has been named general manager of Manheim Seattle, the company announced. A 30-year-plus veteran of the automotive industry, Lafferty has extensive experience in both retail and wholesale operations. He joined Manheim in 2008 as fleet lease manager, before being promoted to assistant general manager for Manheim Seattle. He most recently served as GM of Manheim Nevada.

Danny Brawn, in turn, has assumed the role of general manager of Manheim Nevada. Brawn joined Manheim in 2005. His previous positions with the company include regional sales manager for the northwest market, assistant general manager at Manheim Phoenix, as well as a variety of sales roles across Manheim Portland, Manheim Kentucky, Manheim Orlando and Manheim Nashville. Most recently, he spent four years as GM of Manheim Darlington.

“Developing strong leaders is a key element of Manheim’s growth strategy,” said Manheim West Regional Vice President Julie Picard. “Eddie and Danny have each served in roles of increasing responsibility at Manheim for more than a decade, gaining knowledge of our business and developing the skills necessary to enhance the client experience and drive results. I’m thrilled to see how they’ll excel in these new roles.”

Read: Peluso to Depart Manheim After 30-Year Tenure

More Dealer Ops

Auto Dealer Today, Dealer Debrief, 09/02/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceSeptember 2, 2026

Dealer Debrief: August Auto Sales

Gas-powered engines still dominate the U.S. vehicle market, but hybrids are gaining ground as consumers look for ways to cut their gas costs.

Read More →
red, black, and yellow car in a car dealership showroom, Growth Beyond Sales text box, Auto Dealer Today logo
Dealer Opsby Lauren LawrenceJuly 31, 2026

Dealership Profits Decline

While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.

Read More →
Auto Dealer Today, Dealer Debrief, 07/15/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 15, 2026

Dealer Debrief: Defection Data & EV Updates

In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.

Read More →
Ad Loading...
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Auto Dealer Today, Dealer Debrief, 07/02/2026 with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 2, 2026

Dealer Debrief: Where are you losing customers?

In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.

Read More →
Auto Dealer Today, Dealer Debrief, 06/25/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJune 26, 2026

Dealer Debrief: Improving Your Inventory Management

In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.

Read More →
Ad Loading...
group of people standing in a circle holding puzzle pieces together
Dealer OpsJune 1, 2026

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

Read More →
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
Ad Loading...
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →