NADA: AutoNation Chairman and CEO Mike Jackson Talks COVID-19 Impact
AutoNation chairman and CEO, Mike Jackson, discussed safe operating procedures and much more during his appearance on CNBC’s Squawk Box on Sunday, May 9.

AutoNation chairman and CEO, Mike Jackson, discussed safe operating procedures and much more during his appearance on CNBC’s Squawk Box on Sunday, May 9.
NADA – As state and local guidance across the country are allowing non-essential businesses to open, dealerships have been up and running—allowing them the opportunity to further enhance safety measures for their employees and customers.
I think it was a great moment for every dealership in America that proved to be a pillar of their communities.
Safe operating procedures was just one of the items AutoNation chairman and CEO Mike Jackson discussed during his appearance on CNBC’s Squawk Box on Sunday, May 9.
“We have a drumbeat around safety. I think the challenge for every business in America is how you’re going to figure out a safe environment for your customers. That’s now the entry back into the game,” said Jackson in his segment. “It’s around safety and you have to figure it out for your business. We have done it for ours and we do have this drumbeat around safety and personal space and personal transportation. The recovery is clearly underway.”
Jackson’s optimistic perspective also highlighted the impact of the coronavirus pandemic on the auto retail industry after an exceptional sales period in January and February.
“Shelter in place was not in any of our business plans. I have a hard time imagining it for America. I don’t think it has ever happened in the history of the country, but by the beginning of April, 95% of our markets were shelter in place,” Jackson shared. “We had the most rapid decline in business, far exceeding the great recession or anything else where the business collapsed in a matter of days.”
“We had to take action to protect the company, to ensure that we would be on the other side of the crisis come what may and we took steps to reduce the size of the company,” Jackson added.
While Jackson shared his insights into the action AutoNation has taken to ensure the strength of their business, he also saluted dealers across the country for their ongoing commitment to philanthropy during this uncertain time—ranging from medical supply donations to monetary giving.
“I think it was a great moment for every dealership in America that proved to be a pillar of their communities.”
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
