NADA Promotes Allen, Tesfazghi, Adds Guerra
The National Automobile Dealers Association has named Juliet Guerra director of media relations and announced promotions for media and legislative experts Jared Allen and Ben Tesfazghi.

TYSONS, Va. — The National Automobile Dealers Association announced two staff promotions and the hiring of a veteran communicator and public affairs professional as the association’s director of media relations.

Jared Allen was promoted to vice president of communications earlier this year. Allen joined NADA in 2015 as senior director of media relations. He will continue to oversee NADA’s media-relations engagement and strategy and serve as the organization’s primary spokesman while overseeing much of NADA’s external communication strategy and serving as a senior member of NADA’s policy-development team.

Ben Tesfazghi has been promoted to manager of legislative affairs. Tesfazghi joined NADA in 2016 as a legislative research analyst. He is expected to help implement NADA’s legislative agenda by engaging with members of Congress and congressional staff, as well as developing advocacy documents regarding NADA’s legislative priorities.

Finally, Juliet Guerra has joined the association as its new director of media relations. She will help NADA further build out its advocacy communications capabilities, and will serve as one of the organization’s media liaisons and spokespersons. Prior to joining NADA, Guerra was senior director at The Herald Group, a full-service public affairs firm.
“It’s an incredibly exciting time to join the NADA team,” Guerra said. “Auto dealers are an integral component of the U.S. auto industry, the U.S. economy, and to thousands of local communities. I look forward to making a positive impact on their businesses, their customers, and their advocacy efforts.”
More Dealer Ops

Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →