auto dealer in black and red logo
MenuMENU
SearchSEARCH

Now is the Best Time to Sell Your Used Car, According to Kelley Blue Book

Earlier this year, it was wise to hold off on selling or trading your car at a time when there were attractive incentives on new cars — waiting to get the best deal possible on a new vehicle and hanging onto your old vehicle until later. That later is now.

August 18, 2020
Now is the Best Time to Sell Your Used Car, According to Kelley Blue Book

Earlier this year, it was wise to hold off on selling or trading your car at a time when there were attractive incentives on new cars — waiting to get the best deal possible on a new vehicle and hanging onto your old vehicle until later. That later is now.

PHOTO: F. Muhammad via Pixabay 

2 min to read


IRVINE, Calif. – There has been more than enough turmoil in the car market recently. The virtual shutdown of the industry this spring, in both sales and production of new vehicles, is causing profound effects that will last for months to come. As summer winds down, it is coming down to one major question: Is now a good time to buy, sell or trade-in a used car?

Because the economic recession caused by COVID-19 is unlike any industry disruption we’ve seen before, it is difficult to forecast with certainty how the market will move.

According to Kelley Blue Book, earlier this year, it was wise to hold off on selling or trading your car at a time when there were attractive incentives on new cars—waiting to get the best deal possible on a new vehicle and hanging onto your old vehicle until later. That later is now.

“Back in mid-April, wholesale used prices hit bottom driven mostly by the lockdown of the business,” said Matt DeLorenzo, senior managing editor for Kelley Blue Book. “But now we’ve seen a full recovery at the wholesale level – auction prices dealers are paying for used cars hit records in June and July. That, along with low inventory, is driving retail prices up.”

Recent Cox Automotive data shows retail used vehicle prices are 2-to-3% higher now than they were prior to the pandemic. Used-vehicle supply is also very low. For owners looking to sell or trade-in their current car for a new one, now is the time to shop around. Data also shows that the average value of a 3-year-old car pre-COVID-19 was $19,270, and that value has dropped to $17,178 following the pandemic. Today, a 3-year-old car is worth $20,245, nearly $1,000 above pre-COVID-19 levels. While the value may climb, it will steady out at a slower rate as inventories are beginning to catch up to supply.

“Because the economic recession caused by COVID-19 is unlike any industry disruption we’ve seen before, it is difficult to forecast with certainty how the market will move,” said DeLorenzo. “No matter your position, a smart move is keeping tabs on your vehicle’s value. Check often, especially as you close in on a purchase decision. And since a trade-in is an important part of a vast majority of deals, that’s an important number to have in your pocket.”  

Read: The Road to Success: Overcoming the Pandemic at Nutley Auto

Originally posted on F&I and Showroom

More Dealer Ops

Auto Dealer Today, Dealer Debrief, 07/15/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 15, 2026

Dealer Debrief: Defection Data & EV Updates

In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Auto Dealer Today, Dealer Debrief, 07/02/2026 with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 2, 2026

Dealer Debrief: Where are you losing customers?

In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/25/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJune 26, 2026

Dealer Debrief: Improving Your Inventory Management

In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.

Read More →
group of people standing in a circle holding puzzle pieces together
Dealer OpsJune 1, 2026

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →
Ad Loading...
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Ad Loading...
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →