auto dealer in black and red logo
MenuMENU
SearchSEARCH

Tesla’s EV Share to Drop, Says BofA

US market leader to lose dominance to legacy carmakers, bank predicts.

June 15, 2023
Tesla’s EV Share to Drop, Says BofA

Tesla peaked with 78% of the U.S. market in 2018.

IMAGE: Pexels/Pixabay

1 min to read


The U.S. electric-vehicle manufacturing leader’s market share will fall to less than 20% in the next three years, according to a Bank of America estimate reported by CNBC.

The country’s second-largest bank said Tesla will be overtaken by legacy automakers, which are gunning for at least mostly electric lineups by next decade as they scale up production.

Last year, Tesla commanded what BofA said was 62% of the American EV market, which is growing as the federal and many state governments incentivize EV materials sourcing, charging infrastructure development, and consumer adoption. The EV maker peaked with 78% of the U.S. market in 2018, CNBC said. BofA now predicts its share will fall to 18% by 2026.

The Texas-based company, founded in 2003 in California, is nevertheless still influencing the sector’s development. Ford and General Motors recently sealed deals with it to use Tesla’s fast-charger network—the largest in the U.S.—and both will adopt its charging port starting with their 2025 models, a sign that it’s poised to become the industry standard.

LEARN MORE: GM Joins Ford in Tesla EV Charger Deal

 

More Dealer Ops

Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Ad Loading...
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Ad Loading...
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →