Toyotas Pass Safety Tests With Flying Colors
Two Prius models take top honors, while crossover just a step down.

The 2023 model of the Prius Prime won the Top Safety Pick+, along with cohort Prius.
IMAGE: Toyota
Toyota drew three top safety awards from the Insurance Institute of Highway Safety.
The 2023 models of the Prius and Prius Prime won the Top Safety Pick+, and the 2023 Corolla Cross small sports-utility vehicle won the group’s Top Safety Pick.
For either award, vehicles must get good ratings in IIHS’ driver- and passenger-side small overlap front tests and original moderate overlap front test. They must also have standard acceptable or good headlights in all trims and offer a front crash-prevention system with advanced or superior ratings in a daytime vehicle-to-pedestrian test.
The “plus” award also requires a good rating in an updated side test, plus an advanced or superior rating in the nighttime vehicle-to-pedestrian test. The base award needs only an acceptable or good rating in the updated side test.
The Cross just missed the plus award because it earned an acceptable, rather than a good, rating in the updated side test.
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
