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Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.
Read More →A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.
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Often overlooked, the Gen X demographic is still important for digital marketers, eMarketer finds.
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Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.
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Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.
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Porsche unveiled its new 911 Cabrera 4S this week to celebrate the carmaker’s 50th anniversary. It’s a vehicle dreamed up by fans of the automaker’s Facebook page.
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The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.
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Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
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Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.
Read More →Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
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