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Harry Klekos puts his all into his first meeting with each customer, and he expects them to be just as upfront as he is.
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Oscar Rodriguez didn’t come to the car business by design, but his desire, hard work and dedication led to Chrysler Elite status and Sales Pro of the Year honors.
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GM explains why some assumptions are par for the course and others can cost you business.
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Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
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Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.
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Mastering certain words, phrases, metaphors and similes will add power to your sales process.
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Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.
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Use the subtle and not-so-subtle emotional clues every customer divulges to get them excited about the vehicles and features you know they’ll love.
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Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.
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Time-honored strategies can still have a profound impact in the Digital Age.
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