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Customers are better educated than ever, but that's no excuse for an embarrassing lack of professionalism and product knowledge.
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The dealership of the future will run on seamless technology platforms that eliminate the need for standalone solutions.
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Forward-thinking dealers are leveraging the limitless power of artificial intelligence to boost sales and service revenue.
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Dealers can be good teachers or bad teachers, and their influence on employees extends well beyond the showroom walls.
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G.P. has a plan for dealers whose customers’ product knowledge exceeds that of their sales staff.
Read More →The editor convenes a dealer brain trust to tackle the product knowledge gap.
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Former educator and oil field worker Cody Finney has survived and thrived at Lone Star Dodge Chrysler Jeep Ram.
Read More →The editor has seen the good, the bad and the ugly version of the vehicle walkaround.
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Break your late-winter sales slump by offering customers a new incentive to buy from your dealership today.
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A properly executed walkaround is still the most effective tool for building trust, creating an emotional connection to the vehicle, and closing the sale.
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