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Is your website a nice place to visit? Expert offers a 10-point checklist you can use to supercharge your site and capture more leads.
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Google and Webmarketing 123 provide dealers with a crash course on remarketing and Google’s new remarketing tag. The firms say the new Google feature provides dealers with more ways to stay connected to website visitors.
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Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.
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If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.
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Google has definitely become a key sales tool for the people manning the front end, but it hasn’t been too kind to the F&I office.
Read More →Why do marketers keep talking about the future of auto retailing when there are old issues that have yet to be resolved?
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Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...
Read More →Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.
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The magazine's tech expert identifies three keys to driving sales through social media in 2013.
Read More →Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.
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