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Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
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Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.
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ExitGadget uses custom algorithms and device tracking technology to determine when a website visitor is exhibiting signs of abandoning the page. It then delivers a customizable message designed to covert the site visitor into a sales lead.
Read More →AutoLoop has added a feature to its Essentials platform called Instant Online Leads, alerting sales personnel when a prospective car buyer is requesting more information on a dealer’s website.
Read More →Dealer United has selected Trilogy SmartLeads as its third-party auto lead provider. SmartLeads qualifies vehicle leads with a patented scoring engine.
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Special finance guru offers a time-proven strategy for converting all types of special finance leads.
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Special finance expert Greg Gloebel explains how he would spend his advertising dollars to attract credit challenged customers in today’s market.
Read More →Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.
Read More →Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.
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At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.
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