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Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.
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Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.
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Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.
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Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.
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Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
Read More →A new study predicts that online media will dominate automotive advertising this year. It also indicates that the migration to digital advertising is still in the beginning stages.
Read More →Cal Worthington, best known for his iconic TV ads that played on the most imaginative stunts to get customers to 'Go See Cal,' passed away Sunday afternoon.
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Special finance expert Greg Gloebel explains how he would spend his advertising dollars to attract credit challenged customers in today’s market.
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New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
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The magazine’s resident accounting expert lays out the key considerations for those who wish to become volume-unit dealers.
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