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Joe Chura, Internet and e-marketing director of the Hennessy Ford stores near Chicago, Ill., outlines five free, simple ways dealers can improve their websites.
Read More →Author Brian Shackelford explains the difference between continuous auditing and continuous monitoring and discusses the use of continuous monitoring to ensure the effectiveness of internal controls and prevent fraud inside the dealership.
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Author Kimberly Long chronicles how four auto dealers got their customer relationship management efforts under control by implementing new processes, holding employees accountable, and continually tweaking their strategy to stay on track and up to date with technological changes.
Read More →F&I expert Kirk Manzo provides interview topics to cover when hiring new F&I managers, as well as other things to consider to ensure successful hiring because the people who work at a dealership determine its future.
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Ever looked at a click map of your home page to see which buttons, images, specials, promos, etc. are clicked the most? Internet expert Jason Ezell dissects a sample click map to see the most and least clicked items on a dealer’s home page.
Read More →Author Jennifer Murphy discusses the influence of online reviews and presents tips from four companies focused on helping dealers with online reputation management.
Read More →Gene Daughtry, general manager of Best Ride, Inc challenges dealers to be involved in their communities.
Read More →BMW of Sarasota Incorporates Third-Party Service Loaner Program
Read More →Greg Goebel explores the age-old question "What should I spend my advertising dollars on??" His response might surprise some.
Read More →General manager of a Toyota store, Tony Troussov, offers a step-by-step script for leaving effective voicemails that salespeople can customize and use.
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