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Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.
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Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.
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Expert says converting online credit applications to closed deals requires a solid process, an emphasis on transparency and cooperation from the finance department.
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This week, Yelp issued another round of consumer alerts, or pop-up messages warning customers that a business was caught ‘red-handed’ trying to purchase fake reviews.
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A former employee is suing Houston, Texas-based Fred Fincher Motors because he was reportedly harassed by co-workers with a stun gun, according to KHOU-11 News.
Read More →The Better Business Bureau suspends the group’s accreditation after it paid more than $500,000 to settle at least 25 lawsuits related to its F&I practices. The operation had an 'A+' rating before it lost its accredidation.
Read More →Frank Fletcher Ford in Joplin, Mo., is the latest victim of an embezzling controller who admits to stealing about $88K from the dealer, according to court documents filed in the U.S. District Court for the Western District of Missouri Southwestern Division.
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Edmunds filed a lawsuit against an online reputation management company for allegedly posting “fake reviews” to the automotive information website on behalf of 25 dealers nationwide.
Read More →The editor bites on a pitch for an article about the future of auto retailing, a topic he's steered clear of given the emotions it tends to stir.
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Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...
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