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Daryl Tabor takes a look at one of the largest and loyal customer demographics in the country, and the dealers who go out of their way to serve them.
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Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.
Read More →Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.
Read More →CRM technology has transformed the way cars are sold. Author Daryl Tabor looks at how CRM has changed over the years and incorporated emerging tools like social networking and mobile devices.
Read More →Expert Philip Barras of Dominion Dealer Solutions discusses how to ramp up sales through the use of your dealership's database. Phil lays out a list of the best CRM practices to energize your database, from using electronic logging systems to conducting a regularly-scheduled save-a-deal review.
Read More →Expert, Ali Amirrezvani of DealerOn, discusses how to use digital marketing strategies to effectively manage and accelerate the turn rate of your inventory. Ali teaches you how to harness the power of your website to help move both your new and old inventory.
Read More →Jennifer Murphy of Auto Dealer Monthly takes a look at how a small used car franchise, Napa Ford, was successful through the use of inventory management tools and online car auctions.
Read More →How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.
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