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With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.
Read More →Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.
Read More →The technology provider has transformed its service drive equity tool into a full-service marketing platform. With its new connection to Experian's expiring lease data, OEM and dealer users will be able to identify and extend a firm offer of credit to all qualifying customers with expiring leases within a market or by ZIP code.
Read More →Clarivoy this week announced the native integration of its Multi-Touch Sales Attribution solution into Google Adwords, allowing dealers to optimize their AdWords campaigns based on actual sales data.
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Almost a year after purchasing full ownership of Cars.com, the company formerly known as Gannett announced on Wednesday plans to spin-off the digital automotive marketplace into an independent publicly trade company.
Read More →The former president of Cox Automotive's Media Solutions Group has found a new home. According to a press announcement, Jared Rowe is set to become CEO of YP.com on Sept. 1.
Read More →Organizers of the upcoming Industry Summit have announced that Automotive Mobile Solutions (AMS) is offering a free year of mobile wallet geofencing services to the winner of a drawing at the event, which will be held Aug. 29–31, 2016, at Paris Las Vegas.
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Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.
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Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.
Read More →Black Book has signed another distribution agreement with a marketing agency. This time, the vehicle valuation firm has teamed with Outkazt Media, which will leverage Black Book’s Bullseye Prospecting solution in dealer marketing campaigns.
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