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Chatbots are helping car buyers browse inventories, schedule appointments, and get pre-approved for financing.
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Machine learning produces data you can use to find new prospects, make sales, and improve retention.
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Digital marketing expert offers step-by-step instructions for creating and sending a Facebook ad for your store.
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Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.
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Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.
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CarHub.com today released results of a consumer survey designed to help manufacturers and marketers select which models to advertise during the upcoming Super Bowl.
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Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.
Read More →Jumpstart Automotive surveyed approximately 2,500 consumers to gauge their interest in buying a car on Cyber Monday. According to results, 33% of men and 35% of women would be most interested in shopping for SUVs/CUVs on Cyber Monday.
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Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
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Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.
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