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Changes in the industry make it necessary for dealers to optimize their media spend in the digital realm.
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Program's mission to provide companies with innovative tools, resources and support to help their clients grow online.
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Recall Masters has launched the Rambo marketing program. It's designed to drive more sales and service revenue from car owners affected by factory recalls.
Read More →Cadillac will be implementing a luxury focused, boutique experience at 700 dealerships in the company’s U.S. dealer network of 900 stores, according to Cadillac president Johan de Nysschen.
Read More →When used strategically, mail is still is delivering much stronger results than other marketing channels, according to a study from Prospect Vision.
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The magazine’s resident boutique dealer breaks down the benefits and challenges of operating a nontraditional lot.
Read More →The editor delves into two studies that paint a bleak future for dealership service departments and a third that says vehicle owners are there for the taking.
Read More →How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.
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